What is the price vs what is the cost?

"I've been in the access hire market for over a decade now so I know our pricing structure is very competitive. But I'm also confident if you shop around you will find cheaper rates. I'm equally confident those companies are sacrificing safety, quality, and service to make those rates profitable. That's not the client base I want for SWIFT, our customers know the cost benefit of safety, good service, and quality equipment.

Delivery errors, wrong machine type, breakdowns, and safety incidents all result in your crew standing around onsite earing you zero dollars. We focus on getting it right first time and doing everything we can to avoid these costly situations, we are SWIFT, we are not rushed and panicked, we are smooth and efficient." -Aaron Beard, SWIFT Director